Walmart Pushes Its AI Shopping Assistant Sparky Into Mexico, Even as Its CEO Pledges It Won’t Raise Your Price
Walmart expanded its AI shopping assistant Sparky to Mexico on September 29, 2026, days after CEO John Furner pledged the tool would never be used to charge customers personalized prices, as Sparky users in the U.S. already spend 35% more than non-users amid rising FTC and legal scrutiny of AI-driven pricing.